Google+ Local & Google Places Are Combining Forces To Become Search Powerhouse, What Does This Mean For Small Businesses?

Google+ Local is the latest platform for social and local integration, and along with Google Places, the maps-based search, are in the process of combining forces to become a search powerhouse. But what does this mean for small businesses? Should small businesses be creating Google+ Pages in conjunction with the new local platform? If so, what is the best way to do go about creating it?

As a business marketing expert providing complete complete solutions to startups and small businesses, my opinion would be that if small businesses want to stay ahead of competition, particularly in social and hyperlocal search, small businesses would need to create a business page on Google+, under the same page as your local account.

Until Google+ merges in its entirety with Google Local, here are a few key tips on how to best create Google+ Page:

1. Create the Google+ Page under the same email address that you’ve claimed your Google Places page.
2. Make sure that the name, address, and phone number are the same as those used on your Places account.
3. Include as much information as possible on the ‘About’ section, including a well developed introduction, add your website, hours, and recommended social media links like Facebook, Twitter, Blog, etc.

Google+ is in its infancy, it does not yet have as much user engagement as other social mediums such as Facebook and Twitter, but the platform is still a great way to publish information about your business.

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